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Marketing Director Duties:

Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.

Tasks:

 

  • Responsible for creating, implementing, and measuring the success of: comprehensive marketing, communications, and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications, and public relations activities and materials including publications, media relations, client acquisition and so forth;

  • Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external;

  • Responsible for editorial direction, design, production, and distribution of all Organization publications.;

  • Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests;

  • Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.;

  • Develop, coordinate and oversee programs, technical assistance, and resource materials to assist chapters in the marketing, communications, and positioning of their activities.

  • Provide counsel to chapters on marketing, communications, and public relations.

  • Ensure that the Organization regularly conducts relevant market research and coordinates and oversees this activity. Monitor trends.

  • Leads projects as assigned, such as cause-related marketing and special events

Hours:

Approximately 3 hours per week.

 

Qualifications and requirements: 

 

  • Bachelors degree in journalism, marketing, public relations preferred;

  • Graduate degree in a related field is desirable;

  • Minimum of 3 years experience in marketing preferred;

  • communications or public relations with demonstrated success, preferably in the not-for-profit or association sector;

  • Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.

Competencies: 

 

  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.

  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.

  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

  • Integrity — Job requires being honest and ethical.

  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.

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